Compare Fax Marketing
What makes fax marketing better than other forms of marketing, such as advertising in the newspaper or sending out your ad with a direct mail campaign?
How Does Direct Mail and Newspaper Advertising Compare?
| Newspaper | Direct Mail | Fax | |
| Cost to reach each person you're targeting | ??? | $0.44 and up | 1 cent |
| Campaign ready to be sent within hours |  |
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| Message guaranteed to be picked up and looked at | |
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| Extremely last minute changes possible | |
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| Easily and affordably split test your campaign | |
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| Receive a report of all undelivered ads | |
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| Don't pay for any undelivered ads | |
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| Call Now |
Well to start with it's far, far more affordable than any other form of marketing. You will spend at least 750 percent more for a direct mail campaign. What other form of marketing allows you to reach targeted prospects for 2 cents a person?
Yes, email can be cheap, but with so much spam these days, click through rates are unbelievably low in this industry. When was the last time you looked at and read every piece of spam in your inbox?
With fax marketing, it's guaranteed that your ad will be picked up and seen at least once. Unfortunately the same cannot be said about an ad placed in the newspaper. How many other ads are stuffed into an average newspaper that are competing for the readers attention?
The other great thing about fax marketing is that you don't pay for any faxes that don't get through. If you send out a direct mail campaign with Canada Post, they'll charge you for every undelivered piece -- ouch. And if you spend a fortune on an ad in a newspaper and no-one calls, there's no way they're giving you your money back.
One of the greatest differences is the speed in which you can get your message out to your prospects. Direct mail needs, design, printing, folding, stuffing envelopes and mailing. That can take weeks. With fax marketing, many times your message can be sent out within hours.
I'm sure you'll agree, if you're looking for leads and people to raise their hands and say, "yeah.. I'm interested in your product or service", then you can't get a better system than fax marketing. If you set up a fax campaign today, by this time tommorrow you could be getting tons of qualified leads pouring into your business.
Give us a call today at 604-689-5456 to get your campaign set up and running.